Here is an example from a store that sells baby products, toys, and educational toys.
The chart below compares sales, number of visitors, conversion rate, and average customer spending on Rakuten Ichiba for the past five months with the same month last year. (RMS screenshot)
Realistic numbers
● Rakuten's first store: 113% increase compared to last year in the last 5 months!
At the first store, sales increased by approximately 14% compared to the same period last year, and the number of visitors also increased by approximately 16%. Although the conversion rate decreased slightly, the average customer spending increased, which boosted overall sales.
● Rakuten 2nd store: 162% increase over the last 5 months compared to last year!
At the second store, sales increased by approximately 62% compared to the same period last year, and the number of visitors also increased by approximately 48%. Although the conversion rate decreased slightly, the average customer spending increased significantly, resulting in a significant increase in overall sales.
Consulting strategies and results
The following strategies were implemented:
- Enhanced SEO:
Keyword optimization for product pages Utilizing customer reviews and improving ratings
- Optimizing advertising campaigns and optimizing search advertising operations
- Data analysis and PDCA cycle implementation. Identify issues through regular data analysis. Promptly implement improvement measures and measure their effectiveness.
These strategies have resulted in improved overall store performance and increased customer satisfaction.
Another major outcome was that our consulting work helped establish data-driven decision-making in store operations.