VISION
Pursuing "selling power"
Since our founding in 2007, we at Orcel have been doing what our name suggests: selling.
We are constantly pursuing " selling power"
Even as times change and markets evolve, our mission remains the same.
The pace of change has accelerated dramatically in recent years, making it difficult to stay competitive using traditional methods.
Some businesses achieve explosive success, while many others experience sluggish growth or stagnation, and in some cases choose to withdraw from the business.
We believe the difference lies in whether or not you have acquired the "power to sell" that evolves with the times .
Past Glory
There was a time in the e-commerce world when it was believed that "if you put it out there, it will sell."
Small and medium-sized retailers were the norm, and it was possible to succeed in the market without knowing deep strategies or tactics.
However, nowadays, manufacturers, manufacturers, and large companies are directly entering the market, and the growth rate of the e-commerce market is not as fast as it used to be.
To continue growing, we need to make smarter choices.
As long as the market is growing rapidly, sales will increase even if we make such incorrect choices (of course, the increase in sales is not due to these measures), but we can no longer rely on such luck.
The key to today's e-commerce success
POINT 1
Clarify your goals
I want to increase sales to 1 million yen. I want to get my monthly sales back to 10 million yen.
This cannot be called a goal.
How much access, conversions, and cost do you need?
What category and product will generate the most sales?
By when? What are your monthly and weekly goals?
Goals need to be broken down into small steps .
POINT 2
Data utilization and research
Is there a market in which you can achieve your sales goals?
What products are your competitors selling and how much do they sell?
How much market share does my store currently have?
In today's EC, you need to know all of this before you compete. In other words, you have to "cheat" before taking the test of running an EC.
For example, it would be difficult to aim to sell 1 million yen worth of products per month in a category that only sells 300,000 yen worth of products per month on Rakuten Ichiba. Also, if you already have a 50% or higher market share in a category, it would be difficult to further increase your market share in that category. In this case, you will need to reset your goal.
Plus, it makes sense that you'd want to be the first to learn about your competitors' successful strategies and apply them to your own store .
POINT 3
Create a winning strategy
Then, develop a strategy that has a high probability of success.
We will design a strategy that will maximize your sales effortlessly, based on data and research results, as well as our 17 years of experience and track record. Tactics without a strategy are a recipe for failure .
For example, there is no point in implementing SEO measures or creating product pages if you don't have a strategy.
And this kind of behavior is rampant in the e-commerce world, which is why so many people fail and there are opportunities for success.
Creating a winning strategy is a key to success in modern e-commerce.
POINT 4
Principles and rules are absolute
There are rules in business. This is the same for e-commerce. One of the most common reasons for failure is "self-taught" thinking. I have seen many cases where people lose money that they could have earned because of their own thinking or ideas that do not follow the rules.
For example, creating and selling a product for which there is no market .
They come up with a new product and start selling it (and usually there is no market for it), even though their current product needs improvement.
You're setting the wrong price .
Even though monthly sales are less than 100,000 yen, they are trying to pursue profits .
There are many principles in the world of management and marketing, and we succeed because we apply them to our clients' businesses in an easy-to-understand way.
No matter how good a product is, whether it will sell or not is another matter. A good product and a product that sells are two different things .
POINT 5
Then, the right tactics
The execution phase involves implementing tactics in the right way.
What's important in this case is correct "knowledge."
Whether it's SEO or advertising, the meaning of "doing it" varies from person to person.
Even if they are doing something wrong, they often use the word "doing" to describe it.
Our experience and track record are unmatched in design, sales writing, branding, SEO, advertising, and other areas, even at the tactical level .
Then we turn that into an action plan and encourage you to implement it.
summary
Examples of initiatives
- Finally, and why EC in the first place? -
There are many marketing options other than e-commerce.
E-commerce is just one of many marketing options.
Exhibitions, telemarketing, press releases, sales channel development, agent development, product development, system development...
Although it is not possible to list everything here, we have a track record of providing support in many categories other than EC.
Every customer's business is unique.
We provide support from a management perspective with a broad perspective.
This is our philosophy of "pursuing sales power."