Hello! This is Orcel Saito.
Yesterday I looked into the market share of the sukiyaki restaurant I run in the sukiyaki category on Rakuten Market.
Its sales share of the entire Rakuten market is 25%, making it the top among Rakuten products.
A year ago, we had zero sales, but suddenly we were in a position where we were being chased.
With a market share of this magnitude, it is impossible to significantly increase sales with sukiyaki, and the only option is to maintain the status quo.
Moreover, the sukiyaki market appears to have shrunk by about 10% compared to last year.
Therefore, this year will be a year in which we will maintain sales of sukiyaki while developing new products and challenging ourselves in new categories.
In such cases, we will select markets where we have a good chance of success and work with our customers to develop products.
Recently, I have had many opportunities to consult with veteran stores, and I have found that it is much quicker to fight with a little help from outside than to fight with my own style and sense.
The customer's abilities and sense are amazing, but they are still only a 30% hit at best.
Looking at the numbers, about 70% of what they say and do is off the mark.
In today's e-commerce market, where those who fight with theory and data win, it is difficult to win with only a 30% success rate.
There are only 11 months left this year.
Another year will be over in the blink of an eye.
We hope that you will clarify what you really need to do and then invest your most important resource, time, in it.
The story of how we captured 25% of Rakuten's sales share
