Hello! This is Orcel Saito.
Today I visited one of our consulting clients to wish them a Happy New Year.
Looking at the data you have,
- The brand we currently handle is already at the top of the market and sales are unlikely to grow any further (the top 3 accounts for 50% of the total, and we are one of them)
・On the other hand, this product category as a whole still does not have a market share of around 2%, so there is room for growth.
・And this market is growing at 50% compared to last year.
We learned these things and took various measures on the spot to help them decide on the direction they wanted to take.
Since I became involved, sales have increased by about 3,000 times in the year and a half (it's true), but the next step is to select locations to replicate and expand the strategies I've learned.
The path that a shop that is struggling to grow its model number products should take can be broadly divided into:
Will you change the way you fight?
Change the location of the battle
There are two things,
・What is the environment like in the battlefield? <Research>
・How to choose where to fight and how to fight well <Strategy>
The quickest way is to reduce it.
It's fine as long as sales are growing, but if you just keep fighting blindly after sales stop, it will be down to luck whether you can recover.
And the worst thing is that you end up exhausted both mentally and physically, and lose the motivation and drive to try new things.
We are full of energy this year as well, and will do our best to support you so that your online shop can grow like a dragon.
Model number product strategy
