Thank you for your support. This is Orcel Saito.
The other day, I went to Mitake Shrine, which is said to be the largest power spot in the Kanto region.
It was an hour and a half bus ride from Seibu Chichibu Station, and I had to stand the whole time on the way there and back, but as it is a famous power spot, I felt like my muscles had gotten a little bigger.
There are many shrines of famous shrines from all over the country, such as Suwa Shrine, Inari Shrine, and Ise Shrine, lined up, so it is a place where you can visit many shrines.
As I was walking along the approach to the shrine, I came across a very old building with its shutters closed and a sign that read "Fujicolor," something that is rarely seen these days.
In the past, they probably sold film and disposable cameras there.
In the 2000s, the digital camera era arrived and demand for film almost disappeared, yet Fujifilm's sales have doubled since the film era.
Applying its technology from the film era, the company has expanded into completely different fields such as healthcare, electronic materials, and digital transformation, and conversely, it has made a hit with the Instax, which is an adaptation of the old instant camera.
This is a classic example of turning a crisis into an opportunity.
The trajectory was described in the financial statements, so I would like to share the link with you.
ff_presentation_202401_001j.pdf.pdf
I felt more strength, courage and energy than I did at Mitsumine Shrine.
For those who have been running online shops for many years, their knowledge and experience are truly invaluable resources.
I think we are now in an era where it is necessary to use this selling power not only for our own products, but also to expand into other categories and compete.
Of course, if you choose a product or category based on whim or intuition, you will fail.
Just do your research and find out what you can think of before coming up with ideas.
More and more customers are seeing this year as a turning point.