Thank you for your support. This is Orcel Saito.
Last week, SHEIN was featured in the Nikkei newspaper.
This is an article about Shein surpassing the market capitalization of Uniqlo's Fast Retailing. Did you know?
Apparently, SHEIN has a higher corporate value than ZARA.
SHEIN 14.4 trillion yen
ZARA 9.5 trillion yen
Uniqlo: 8.6 trillion yen
H&M 2.2 trillion yen
The numbers were lined up like this.
I'm ashamed to say that I only found out about SHEIN this year, but it seems that everyone in Japan, especially the younger generation, has known about it for a long time.
SHEIN is a cross-border specialty shop originating from China.
SHEIN is not accessible in China.
They sell their products all over the world, and the review photos and videos are full of comments from people from all over the world, which makes them very interesting.
Even though it's a cross-border market, you can buy T-shirts for just a few hundred yen, and some of the designs are quite nice.
I also bought one and it arrived perfectly wearable.
I think the quality is much better and the items arrive faster than other Chinese shops.
This article made me realize once again that, as the yen continues to weaken at an incredible speed, cross-border e-commerce has become commonplace around the world.
Even if you're not aiming to be like SHEIN, I think trying your hand at cross-border e-commerce is a very good investment.
I hope you will find this useful.
https://www.nikkei.com/article/DGKKZO64138970X00C22A9FFJ000/
Learning from a cross-border e-commerce shop from China
