Hello! This is Orcel Saito.
I had an MBA lecture over the weekend, so I'd like to share what I learned.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Japan is a shrinking market.
In particular, in the e-commerce business where manufacturers and other businesses are expanding, the market in which small and medium-sized enterprises are operating is often shrinking even further.
When the market is growing, it is sufficient to steadily build up existing businesses, but when the market is shrinking, you cannot compete that way.
It's obvious that sales will dwindle if they cling to a shrinking market.
If one company is gradually eliminated and only one remains, it may be able to survive by monopolizing the remaining market, but this is not a good idea as most companies will no longer exist.
It is a big mistake to think that new businesses are something that large companies do and that it has nothing to do with you.
The idea that all you need to do is work hard at your current business is no longer a thing of the past.
He stated that there is no company in Japan that does not need to undertake new business ventures.
Lack of money is not an excuse.
Create surplus funds, or other sources of funds, to quickly get started on new businesses.
We will learn from repeated small failures and develop them quickly so that they can become pillars of our company.
This applies to all small and medium-sized enterprises in Japan.
So how do you start a new business?
How can small and medium-sized enterprises with neither capital nor manpower increase their chances of success?
One idea is to "copy."
We copy what other companies are doing and add a few new ideas to it.
This is the standard way for small companies to start new businesses.
Another way is to listen to the voice of the customer.
We listen to what our customers have to say and turn their ideas of "I wish there was something like this" into reality.
This is what the management guru Drucker also said.
The important thing to remember is not to do anything too far removed from your current business.
- It is better to bring the same product to different customer segments - Sell different products to the same customer segment.
This is also expressed by Kazuo Inamori, the guru of Japanese management, who uses the expression "not taking leaps of faith."
The frequency with which we support people starting e-commerce businesses as new ventures has increased dramatically.
I think many people are on summer vacation starting this weekend.
"Is there anything else we can do new?"
I think it would be good to spend some time pondering this.
The need for new businesses and key points for initiatives
