Hello! This is Orcel Saito.
We sometimes receive questions about how to name our shop or brand.
The most common question we receive is from people who are studying or are aware of SEO.
"I think that including keywords will help your site appear in searches, so I'd like to include keywords. What do you think?"
The content is as follows.
In this regard, Google makes no mention of shop names or brand names, completely disregards keywords, and says it's OK to use proper nouns.
In fact, shop or brand names that force keywords into their names may be perceived as spam (an unfair practice that deceives search engines).
We hope you will choose words or create a neologism to give your child a name that they will feel attached to and that will motivate them to do their best, or a name that will be loved by your customers.
One thing to be careful about is if there are already many shops or brands with the same name, or if there is a national brand with the same name.
If there are too many names already out there, even if you gain fans for your store, they may not be able to find you through search engines.
Furthermore, using names like "Chanel," "Google," or "Rakuten Market" could even get you sued.
If possible, when choosing a name, I recommend that you do a search to see if there are any other companies with the same name, and if so, how many there are and what kind of companies they are.
By the way, our company name is Orcel, but there is another company with the same name in Osaka.
When I started the company 16 years ago, I wanted to increase all of my customers' sales.
"Sell everything" → "All sell" → "Alsel"
I remember that at first, not only were our customers having a hard time pronouncing the word "Orsel," but my staff and I also had a hard time saying it smoothly.
"Thank you for calling. This is Orcel Co., Ltd."
But I couldn't say it.
I once thought to myself, "What a difficult name to pronounce," but now all of our customers, new enquiries and job seekers can easily pronounce "Orsel."
Companies and people grow, but I can't help but wonder if names actually grow along with them, and if words have spiritual power.
It's strange.
