Thank you for your support. This is Orcel Saito.
Are you familiar with the term UGC?
It stands for user-generated content, and refers to content created by users on social media, rather than the information itself posted by shops or companies.
For example, this refers to information posted by a shop being quoted in a retweet-like format, or information posted with a comment.
Nowadays, there are people who are making good use of social media not only for their own e-commerce businesses but also for shopping malls to increase sales.
The same goes for blogs and websites.
These people are seriously thinking about how they can make use of the information they distribute as UGC.
Content that is distributed with only you at the center will never spread.
How can we get people to use it as UGC, and how can we spread it further?
You need to think carefully about this when using social media.
UGC can be a powerful ally or a major threat to shops and businesses.
UGC is stealing customers away from rival stores before they even search or visit the mall.
UGC is one of the reasons why successful people are successful.
Depending on your shop, how you create UGC may be just as important as creating your product pages.