Hello! This is Orcel Saito.
Yesterday, perhaps by coincidence, I received the same inquiry from three people.
"Sales are declining and we're not making any profits. I don't know what to do."
The content is as follows.
One person was using their own products, while the other two were using purchased products, but they had the same concerns.
When we talk to them, they say all sorts of things, like they need to change the product page, add new products, change the delivery method, and they haven't done this or that.
However, since he had come to me for advice, I assumed he wanted to hear something other than that, so I said something harsh to him.
"What's the point of coming up with solutions if you don't know where the problem is and why it's happening?"
and.
That may have been fine in the past, but now it's essential to run your online store based on proper principles.
Rather than just thinking, "This is what I think," or "This is how it's been until now," I believe it's necessary to envision the future of your online store and make plans based on objective evidence from numbers and research.
By the way, I am currently preparing for a consulting meeting for a certain company.
The shop has been on Rakuten for about a year, and sales in June increased by more than 500% compared to January and 125% compared to the previous month.The shop has also been awarded the "Best Shop of the Month" award for several consecutive years.
What caused the increase in sales?
What products still have potential for growth?
What are your rival stores doing?
"What products have fallen off?"
What are the issues that could become future threats?
"What do customers want?"
We analyze these factors based on numbers and research to create an action plan for this month.
When you analyze it, you discover many unexpected discoveries and realize how wrong your assumptions are.
Once you have properly identified the cause, you can develop targeted solutions.
We previously held an online seminar on problem-solving methods, so if you are interested, please feel free to contact us.
Also, if you are looking for a trainer for your online shop, not just for strength training, please feel free to contact us.
I received advice from three people and ended up saying some harsh things to them.
