The first view (first image) of a product page is a very important part that affects both customer acquisition and conversion rates, but you may be unsure what to do with this image.
For example, monjayaki.
Monjayaki is very delicious, but even when you look at a photo of the finished product, it doesn't look very appetizing.
When I was previously involved in the online store of a monjayaki restaurant, I did an A/B test using photos of the monjayaki after it had been cooked and photos of the monjayaki before it had been cooked. The photos of the monjayaki before it had been cooked, without any mixing, were overwhelmingly more beautiful and the results were also better.
When it comes to food products, you may wonder what kind of photo to use for the first view.
①Does it look delicious?
②It is a good idea to compare and weigh what kind of photos other companies are using.
At the time, all the restaurants that served monjayaki were grilled, but it obviously didn't look appetizing, so I chose to take photos of it raw, which worked well.
If you were to create a first view of okonomiyaki now, it would be better to take a photo of it being cooked.
Because it looks delicious and all the other companies use photos of baked food.
The balance between research and differentiation is also important for the first view.